The Kansas Pork Association has just launched a fall rebate campaign through Ibotta, a coupon app for smart phones. The app requires users to take an action, such as watch a video or read a recipe, to “earn” a coupon. Once users purchase the product and scan their receipt, they earn money on the purchase.
The campaign, which will run for at least six weeks, gives customers the opportunity to earn back a total of 75 cents on a purchase of any brand of fresh pork chops. Twenty-five cents can be earned by reading a pork recipe, and 50 cents can be earned by watching a pig farming video.
“Our goal with this campaign is to increase awareness and understanding of modern pork production practices while encouraging pork purchases at the retail counter,” said Jodi Oleen, KPA Director of Consumer Outreach.
The Ibotta offer is running statewide at participating stores, which include Walmart, Hyvee and Dillons. The campaign will provide breakdowns of who is buying and where, the most common products purchased with the pork, as well as impression, engagement and sales analytics.
Almost 3 million consumers have downloaded Ibotta, giving it more reach than all its primary competitors (10x more users than Coupons.com mobile app).
The KPA Ibotta campaign was made possible through a grant provided by Iowa Pork Producers Association.