The Kansas Pork Association is continuing the #BaconAmbassador social influencer program for a third year.
The program partners with online bloggers to grow and engage KPA’s social followers, while also providing consumers with recipes highlighting the versatility of pork.
Christy Vanover of GirlsCanGrill has been a part of the program since its inception. Vanover is a competitive barbecuer and a certified barbecue judge. She currently has over 180,000 social media followers.
“I enjoy cooking with pork because there are so many different ways you can prepare it,” Vanover said. “When I’m looking for a quick meal, I grill up pork chops. When I have a little more time, I love smoking a pork butt. And leftovers are just as versatile. With pulled pork, I can make BBQ sandwiches or my famous chile verde tacos.”
The #BaconAmbassador program has seen impressive results the past two years, garnering a combined reach of over 11 million and over 100 million impressions. Search #BaconAmbassador on Instagram and Facebook to see the conversations.
Programs sponsors include Iowa Pork Producers Association and The Pork Checkoff.