Craig Morris has joined the National Pork Board as its new vice president of international marketing. He most recently was deputy administrator over the Livestock, Poultry and Seed Program of the Agricultural Marketing Service (AMS) at USDA.
For the past 25 years, Morris has held high-profile strategic leadership roles with the federal government, industry associations and in the private sector. He has extensive experience in international trade, shaping the country’s livestock marketing strategy and building comprehensive export programs that meet the needs of industry stakeholders both here and around the world.
“I have been fortunate to have served the livestock industry for my entire career, and I look forward to pouring that passion into developing a strategy to market U.S. pork products abroad,” Morris said.
Key achievements include building the export verification programs that the livestock industry depends on to market products; reaching international consensus on issues such as meat quality, animal welfare and social responsibility; assuring consumers about responsible antibiotic use in livestock production through the USDA’s Process Verified Program; and providing oversight of the USDA’s Country of Origin Labeling Program.
“We welcome Craig to the Pork Checkoff,” said National Pork Board CEO Bill Even. “The marketing and global promotion of U.S. pork has never been more critical for America’s pork producers. Craig’s extensive knowledge of the pork industry, export markets and consumer preferences will elevate the role during this crucial time for our industry.”
Original article, The Pork Checkoff
Morris to Head Checkoff Export Initiatives