To celebrate October Pork Month, the Kansas Pork Association is partnering with the Kansas Corn Commission to drive demand for pork products through the month of October. This partnership has three main components all focused on driving demand for pork:
– A coupon offer that will include 15,000 digital coupons to pork lovers nationwide. The coupon offer will be promoted via an email newsletter subscription list of over 11,000, via KPA’s 75,000+ Facebook likes, and via Instagram. To receive this coupon, each person will need to watch a video of a Kansas pig farmer, featuring corn in his feed. The coupons will be focused on ham and include a ham recipe.
– Wichita Costco store will have a great deal on pork in-store on pork tenderloins will be on sale and include an in-store sampling on Saturday, October 21.
– Partnering with local social media and blogger gurus to promote the various aspects of pork as a versatile meat and encourage consumers to either check out the in-store promotion or watch the video for the digital coupon.
KPA partners with Kansas Corn Commission for Pork Month Promotions