Giving Tuesday kicked off The National Pork Board’s fourth annual Hams Across America campaign, which encourages farmers and those involved in the pork industry to pay it forward by donating a ham to a neighbor, family member or those in need.
The Kansas Pork Association teamed up with Kansas pig farmers Austin and Kendall Heiniger, Fairview, to donate hams to their local food bank and challenge other Kansas farmers. The Heiniger’s video can be seen on KPA’s Facebook page.
“As farmers, we care every day about feeding America,” Austin said. “One of the best ways we can do it around the holiday season is to donate to our local food pantry and we’d like to challenge our fellow producers across Kansas and the United States to do the same.”
Pig farmers and those involved in the pork industry are encouraged to extend their giving through Dec. 23 with Hams Across America. Individuals can participate by purchasing a gift of ham (or any pork product) and paying it forward to those in need. Participants are encouraged to share their pay-it-forward stories on social media using #HamsAcrossAmerica and #GiveAHam. They also are encouraged to challenge others they know to pay it forward and to share how they live the We Care ethical principles. The We Care principles include: Food Safety, Animal Well-Being, Public Health, Environment, Our People and Our Community.
“Hams Across America illustrates key We Care value of America’s pork producers – community support,” said National Pork Producers Council President David Herring. “We’re honored to share our products with those in need so they can enjoy delicious, healthy meals this holiday season.”
Search #HamsAcrossAmerica on social channels to see more, or post your own video using the same hashtag.
Fourth Annual Hams Across America Initiative Launched This Week